JOICO VERO K-PAK HAIR TREATMENT K-PAK’s multi-action formulas feature mega doses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

K-PAK COLOR THERAPY Deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadrassond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.

JOICO VERO K-PAK COLOR SYSTEM Color – Permanent Crème Color It provides the ultimate in vibrant, long-lasting color results and the ultimate in healthy hair. Chrome- Demi-Permanent Crème Color This color provides intensive and vibrant color results, and gives beautiful shine and condition to your hair.

BODY LUXE

Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex, which thickens and volumizes skinny strands without adding an ounce.

MOISTURE RECOVERY

Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex®, where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.

DAILY CARE

With just the right amount of conditioning and protection, our classic Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.

SMOOTH CURE

Smooth Cure’s ingenious sulfate-free formulas deliver up to 72 hours of dramatically soft, smooth, manageable hair thanks to our formaldehyde- free Kerashield Complex® of Keratin, Brazil Nut Oil and Tucuma Butter, which safely tames and strengthens all hair types—from fine to coarse — without harsh, harmful chemicals.

COLOR ENDURE

Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex®, a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

STYLE & FINISH

Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.

INTENSITY COLORS

 In process